How Apple Makes You Want Their Products A Simple Guide to Persuasion

Let's talk about something cool and important in marketing: how to get people to listen and respond to what you're selling. There's this smart idea called the Elaboration Likelihood Model (ELM) that explains how this works. Imagine there are two main paths to convince someone to do something: the first is using solid, clear reasons (think of it as the "deep think" path), and the second is using the "cool factor," like how something looks or if a famous person likes it (the "easy feel" path).

Whether someone takes the deep think path or the easy feel path depends on if they really care about the details or if they're just looking for something that feels right. If they're into the nitty-gritty, they'll want more information and will pay close attention to what you're saying. But, if they're not that into details or are in a hurry, they might just go for what looks good or is recommended by someone they admire.

Now, let's look at Apple, they're masters at this. For people who love tech and want to know every little thing about what makes their products awesome, Apple dives deep into tech talk and shows off their latest inventions. But for folks who aren't tech heads, Apple keeps it simple and stylish. They make their products look so good, you just want them. Plus, seeing your favorite celeb with an iPhone might make you think, "Hey, I want one too!"

By playing both sides, Apple grabs everyone's attention. They make you think if you want to and feel cool at the same time. Learning from Apple's strategy can help anyone trying to sell something, whether it's a product, an idea, or anything else. It's all about knowing your audience and hitting the right note with them.

Alejandra Prieto Jaramillo

I’m passionate about marketing, innovation, entrepreneurship, travel, adventure, wellness, and self-optimization. If any of these is something that interests you, let's connect!